GABRIELA LUNGU
Integrated ECD, based in London, UK
Hi, and welcome!
If you're here, then you're probably interested in who I am and my skillset. So here we go:
I’m one of those few creative leaders with multidisciplinary expertise and a deep understanding of multi-platform thinking and the specific techniques for each phase of the funnel, having worked successfully in top agencies specialised in advertising, social media, PR, experiential, activation, creative commerce, as well as client-side in e-commerce digital and brand marketing. I’m obsessed with integrating different disciplines to create earned-first and commercially effective big ideas expressed through content and/or experiences that build culturally relevant brands, excite influencers and consumers and incite engagement and action.
I'm multilingual and have worked across many markets and cultures, in UK/ EMEA/ global creative leadership roles, including C-suite level. Everywhere I go I am a change agent driving creative transformation, an engaging team builder and a hands-on creative specialist.
I have proven creative results, having won more than 150 awards & nominations over the years. Due to this, I’m often invited to be a judge for creative competitions. I was Jury President for Eurobest (Glass, Brand Experience and Activation, or Creative Commerce), Clio Awards (PR), and Dubai Lynx, (PR), and jury member for Cannes Lions (twice), D&AD (twice), Effie UK (three times), Ad Stars Asia (three times) etc.
I am entrepreneurial, with strong business acumen, and have years of experience in people and business leadership, having successfully run two agencies. One was a European office of a major global network. The other one was an agency I set up as a boutique focused on results through creativity; it was acquired by the global network Publicis Groupe only seven years later when the agency was ranked as one of the world’s most creative firms of its kind.
My most recent agency role was at the digital company Jellyfish Global where I was a VP Creative part of the global creative leadership team; my main client-related responsibility was to lead the creative social media work for the company’s largest and most complex account Google (master-brand plus key products such as Pixel, Search, Trends aso). Previously, the other roles I had in the UK were Global Creative Director at VMLY&R Commerce (responsible for top brands such as Baileys, Guinness, Costa Coffee, 3M or Pearson Academic), Creative Partner for UK & Europe at TBWA\London (leading the creative work for a major account, Airbnb, as well as the launch of a new agency product, Disruption LIVE – creating ideas at the speed of culture) and Chief Creative Officer for the UK and EMEA of Weber Shandwick, (rewiring the PR agency for creativity and transforming the firm's creative product, culture, structure & reputation).
With a client-centric approach, I have created campaigns for many industries: consumer tech, food & drinks, beauty & personal care, travel, sport & entertainment, retail, luxury, automotive, financial services, healthcare, education or NGO.
I’m also running WINGS Creative Leadership Lab, a nomadic creative transformation firm that helps companies all over the globe elevate their creativity. I founded the Lab in 2017; I’m a professional trainer and enjoy growing people's creative skills, conducting client & agency creative workshops around the world, and becoming increasingly involved in academia. For this work, I was recognised in 2018 as “Independent Consultant of the Year” at Women in Marketing Global Awards in London.
I am often invited as a keynote speaker or panelist to major international industry events (including Cannes Lions School, D&AD Academy or Festival of Marketing), to talk about creative bravery, creative culture, purpose and creativity, integration, diversity and inclusion, or entrepreneurship. Starting this year, I'm a WACL member.
You can see my CV on LinkedIn. And if you want to chat or for more detailed information, please contact me using the form. You can also connect via LinkedIn - just click on the icon.